CDRG Balancing Act

We believe having the right people is the difference between running a good company and a great one; more importantly, having the right mission is the key to keeping the right people.

CDRG's mission is to carefully select and promote the best independent restoration companies in Canada. Acting on behalf of it's members, CDRG builds awareness and sets higher standards of workmanship by adhering to strict industry standards.

The CDRG mission is indicative of how we approach the Canadian restoration industry. For us, it’s all about creating an experience that isn’t like all the other contractors out there.

But we don’t let culture become a diversion. It’s easy to lose focus on our duties when we’re busy writing our weekly ritual newsletter. We’ve been able to maintain a balance of fun and hard work by giving our members the freedom to explore new CDRG concepts. Since starting CDRG five years ago, we’ve only had one member leave us. Keeping the same members is really important, because time builds trust. That goes for our members and our clients. If we’re constantly swapping out members, we lose that trust and have to start over.

As we grow, it has become harder to balance our roots with our desire to become bigger. We aren’t willing to sacrifice the things that got us here for the things we want to accomplish. But we also realize that with growth comes a need for structure, claims handling platforms and accountability, which often stifles culture.

The CDRG mission isn’t just about becoming the best independent restoration companies in Canada It’s a mutual understanding that we’ve got something special that can’t be taken away. It’s a trust that everyone is part of a team, and together we make a difference for both our clients and ourselves. No matter how complicated things get, it’s important to remember that it’s not the CDRG that makes the members; it’s the members that make the CDRG.

Being part of CDRG is not only about what you gain but rather what you won't lose.