Reaching your target audience in this age of mass industrialization and mass marketing has become increasingly difficult. From a consumer standpoint, we have become somewhat removed from our critical thinking ability. It is as if we have been programmed to act almost robotically. In order to resonate with your audience, the brand must be simplified and unique. Consumers are looking to connect with the brand thus creating residual value for the brand to further enhance the customers experience.
Given the fundamental changes that the restoration industry has gone through we wanted to develop a new brand strategy to support our growth plans. Across our Canadian market, CDRG members have started endorsing the brand and are becoming more accessible for our clients. By harnessing the benefits of a national brand, CDRG members can also support their individual brands locally.
Our group is made up of a growing number of strong independent restorers. When you come into contact with a CDRG member, what you may see may differ, but what we stand for, what you experience and our beliefs are the same. We are unwaivering about our values, about the purpose of restoring property damage, and the assurance we give our clients and partners alike. Our brand is about keeping the insurer and the insured moving when it matters most. You will find that we respond, react and restore.
What makes Canadian Disaster Restoration Group Unique?
- Experienced independent restoration specialists collaborating on a national level; Canadians working for Canadians
- National Cat Team (Red Team) comprised of seasoned restoration professionals uniting for the same purpose; restoring lives.
- We are not corporately run, which keep our costs in line with our revenue. Instead we rely on cost effective technologies to prosper.
- We understand that quality is not about the value of the services, but rather in the delivery of the services.
- In our short 5 years existence, CDRG has nurtured the concept of co-operation. All of which arguably make the CDRG unique
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