CDRG. Passionate about High Standards
The Canadian Disaster Restoration Group is Canada's largest fully Canadian network of restoration specialists. Since its inception in 2004, CDRG has leveraged the increasing demand for emergency restoration with a proven business model to capitalize on Canada's demand.
CDRG's strength as a coast to coast Canadian Network of Independent Restoration Specialists is quickly becoming a force to be reckoned with 1726 restoration experts, an average of 18.8 years in business and 270 million in annual volume - it's safe to say our strength lies in our members.
The rigorous CDRG selection process only chooses members which meet the highest industry standards. All of our 150+ service locations are experienced and equipped to meet all challenges put before them. No job is too big or too small for CDRG members. Our members from across Canada are required to have certifications in each of their respective fields in order to remain abreast of the latest industry requirements. We at CDRG are very optimistic about their group's future potential based upon the benefits that have already been realized by the members and the exposure that we are currently receiving as a network of restoration specialists.
Branded Disaster Restoration Evolved
The Canadian Disaster Restoration Group is the intersection of restoration contractors and restoration specialists - where disaster restoration meets solid business strategy. We marry the best of strategy and creativity with an army of restoration experts in the fields of property loss.
As the restoration industry changes, people change with it. Reaching your customer is no longer as easy as a good old hand shake; it requires breaking through filters. That's where we come in. Starting from piercing insight and strategy, we create disaster restoration arsenals around our brand that resonate with our audience and create lasting impressions.
We are the evolution of disaster restoration in Canada. We are branded disaster restoration evolved.
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CDRG Looking to the Future from its Beginnings
CDRG is a very goal-oriented company. First we set out to realize the Canadian Disaster Restoration Group (CDRG) and secondly, with the inception of CDRG we set out to change the disaster restoration industry in Canada. Understandably, not an easy task for a start-up venture based out of Ottawa. But here at CDRG we see objectives and goals where others might see hindrances and obstacles.
Given the changing state of the Insurance industry in Canada, CDRG was born out of a desire to catch up to the future. The community of adjustors as a whole was, and is, undergoing a shift towards the "big box" phenomenon reminiscent of Home Depot and Walmart. Insurance services are being housed under one roof, offering customers a one-stop solution, and gone are the days of "who-you-know" luncheons and handshakes. Mom-and-pop shops servicing the insurance industry are more inclined to sink rather than swim in this highly competitive market. Simon saw this trend developing as he grew up surrounded by family in the restoration industry. It helped him keep his eye on the future.
It became clear that insurance companies preferred to deal with national vendors or franchises instead of local independents. CDRG was the natural answer to this trend. By going national, CDRG has gained increasing leverage with the insurance companies while continuing to appeal to the independently owned and operated restoration companies. "We set ourselves apart from other groups because we are not run by a corporate head office, we do not charge any royalty fees, and we are not franchise-based". CDRG has built a national network of specialists that work regionally across Canada. "We support Canadian business and Canadian workers," states Simon.
Competition in the industry has increased significantly in recent years throughout Canada. Most of the franchises are foreign companies from the US or Europe. As Simon Frigon explains, "CDRG's marketing strategy is based on a simple formula: Canadians working for Canadians". He adds, "The restoration industry is in need of reliable Canadian, independent, restoration specialists. We ensure that all our members are certified, experienced, and up-to-par, by industry standards. We can assure our clients that our members are the best in their respective fields."
CDRG's consistent growth can be explained in part due to its unique approach. "We've taken seasoned professionals with 30-40 years of experience under their belts and added the enthusiasm of the younger generation. We've put together a team with the best of both worlds, experienced businessmen combined with young visionaries".
Some of what CDRG has decided to focus on is a national strategic-plan to develop technologies and software in order to keep up with the increasing demands of the industry. Alliances are also vital to the group's success; partnerships with Munters (a world leader in dehumidification and document restoration) and other global leaders keep CDRG abreast of the latest advances in the disaster restoration industry.
CDRG's management committee noticed there was a considerable gap for the provision of property loss. "We are just beginning to answer this need with our recently launched Red Team (National East and West Catastrophe Team). This new concept will help alleviate the stresses on local members who may be overwhelmed with claims during medium to large, localized disasters. The Red Team will operate on a two-tier system which will include CDRG top specialists. Simply put, if the member cannot handle the situation, and the surrounding members are also overwhelmed, the Red Team will come in and help with the catastrophes at hand."
CDRG handpicks their members based on references and ground-level knowledge from various sources. I see the results of our achievements every day, and I see where we are going to be in the near future. Seeing our vision become a reality is all I need to continue this amazing adventure." When asked where he sees the disaster restoration industry going he answers, "we will witness a more streamlined, or standardized if you like, approach to the line of disaster restoration services available, with a web-based coordination strategy becoming indispensable." CDRG, a company who sees opportunities and options.and very few obstacles.
The story behind the name
"Why CDRG ?" you may ask.
We wanted a fresh, original short name to reflect the unique ways we are changing how people locate quality restoration specialists in Canada. In the "dot-com" world, a unique name is crucial in order to be found on the Web. If you looked for "CDRG" in most search engines, it would be hard not to find us.
The Logo with the storm and the eye of the storm on the letter "g" represents the group coming to the rescue during a disaster.
The tag line "Changing the industry by storm" ;this sums up what CDRG is all about - always evolving to create fast, convenient quality service.
The spelling
C = Canadian
D = Disaster
R = Restoration
G = Group
.ca - because we are Canadian
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